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Advertising and Black Horse beer in the 20th centuryink you have to sell
To get a drink you have to sell!
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Song “Pour boire il faut vendre”
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Home
Song “Pour boire il faut vendre”
Search
Advertising
Beer: The Product
From Kegs to Bottles
Logo and Emblem
Horse Power
Target Markets
Employees: Brand Ambassadors
Print Ads
D’j’ever?: Comic Strips and Advertising
Small- and Large-scale Signage
The Black Horse Sign Lights the Sky
The Emblem on Parade
Popularity of the Black Percherons
Specialty Advertising: Promotional Items
The Brand and Brand Image
Creative Teams and Agencies
Black Horse Illustrators
Black Horse Cartoonists
Associated Painters
Black Horse Sculptors
Advertising Agencies
New Media: Radio
New Media: Moving Images
Directors and Studios
External Resources
Collection
Exhibition (archive)
Exhibition (on view)
The Dawes Family
Correspondence and Legal Documents
Dawes Brewery and NBL
A “Good Company”
Employee Communications: NBL Review
Corporate Management
Administration and Accounting
Correspondence and Stationery
Product Packaging
National Distribution
International Distribution
Utilitarian Items
Signage
Promoting the Emblem
Print Ads
The D’j’ever? Series
External Resources
History
Beer: Brewing
Industrialization
The World Wars
Economic Context
Market and Distribution
Tavern Owners Association
Drinking and the Law
Sociocultural Context
External Resources
What’s New
Discovery
Education
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Wicker basket
, undated
27.5 x 33.5 x 47 cm
Basket with dividers for transporting 12 bottles of beer or other
Anonymous gift, RC-1974-L2-4
Photo: Richard-Max Tremblay
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