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Advertising and Black Horse beer in the 20th centuryink you have to sell
To get a drink you have to sell!
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Song “Pour boire il faut vendre”
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Advertising
Beer: The Product
From Kegs to Bottles
Logo and Emblem
Horse Power
Target Markets
Employees: Brand Ambassadors
Print Ads
D’j’ever?: Comic Strips and Advertising
Small- and Large-scale Signage
The Black Horse Sign Lights the Sky
The Emblem on Parade
Popularity of the Black Percherons
Specialty Advertising: Promotional Items
The Brand and Brand Image
Creative Teams and Agencies
Black Horse Illustrators
Black Horse Cartoonists
Associated Painters
Black Horse Sculptors
Advertising Agencies
New Media: Radio
New Media: Moving Images
Directors and Studios
External Resources
Collection
Exhibition (archive)
Exhibition (on view)
The Dawes Family
Correspondence and Legal Documents
Dawes Brewery and NBL
A “Good Company”
Employee Communications: NBL Review
Corporate Management
Administration and Accounting
Correspondence and Stationery
Product Packaging
National Distribution
International Distribution
Utilitarian Items
Signage
Promoting the Emblem
Print Ads
The D’j’ever? Series
External Resources
History
Beer: Brewing
Industrialization
The World Wars
Economic Context
Market and Distribution
Tavern Owners Association
Drinking and the Law
Sociocultural Context
External Resources
What’s New
Discovery
Education
Home
Song “Pour boire il faut vendre”
Search
Advertising
Beer: The Product
From Kegs to Bottles
Logo and Emblem
Horse Power
Target Markets
Employees: Brand Ambassadors
Print Ads
D’j’ever?: Comic Strips and Advertising
Small- and Large-scale Signage
The Black Horse Sign Lights the Sky
The Emblem on Parade
Popularity of the Black Percherons
Specialty Advertising: Promotional Items
The Brand and Brand Image
Creative Teams and Agencies
Black Horse Illustrators
Black Horse Cartoonists
Associated Painters
Black Horse Sculptors
Advertising Agencies
New Media: Radio
New Media: Moving Images
Directors and Studios
External Resources
Collection
Exhibition (archive)
Exhibition (on view)
The Dawes Family
Correspondence and Legal Documents
Dawes Brewery and NBL
A “Good Company”
Employee Communications: NBL Review
Corporate Management
Administration and Accounting
Correspondence and Stationery
Product Packaging
National Distribution
International Distribution
Utilitarian Items
Signage
Promoting the Emblem
Print Ads
The D’j’ever? Series
External Resources
History
Beer: Brewing
Industrialization
The World Wars
Economic Context
Market and Distribution
Tavern Owners Association
Drinking and the Law
Sociocultural Context
External Resources
What’s New
Discovery
Education
Packaging
Other Examples in the Musée Collection
Bottles
Kegs and Jugs
Cans
Caps
Labels
Kegs and Jugs
Distribution and Transport
International Distribution
National Distribution
Utilitarian Items
Promotional Personal Accessories
Promotional Items
Beer Service Accessories
Print Advertising
Promotional Articles
Au service du public (In the Service of the Public)
T’as pas ?
Comic Strip
Bonne pour la digestion (Good for digestion)
Connaissez-vous … (Do you know …)
Contribution de la Black Horse (Black Horse contribution)
Miscellaneous
En avez-vous dégusté dernièrement? (Have you tried it lately?)
La bière qui se vend le plus au Canada (The largest selling ale in Canada)
La meilleure bière au Canada (Canada's finest ale)
L'emblème d'une bière moelleuse (The sign of a mellow ale)
Les belles images (Pictures with no slogan)
Logo du cheval seul (Horse-only logo)
Printing Plates
Plus de 100 ans d’expérience (Over 100 years of experience)
Source de pure satisfaction. Bienfaisant (Source of pure satisfaction. Good for you)
Signage and Display
Small Signs
Outdoor
Outdoor (Other Examples in the Musée Collection)
Live Advertising: The Black Horses
Outdoor
Horse Statuettes
Horse Statuettes (Other Examples in the Musée Collection)
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Utilitarian Items
Beer Service Accessories
Tip plate
Beer mug
Beer mug
Foam scraper
Bottle opener
Bottle opener
Bottle opener
Bottle opener
Bottle opener
Bottle opener
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