Skip to main content
Browse Collection

Main menu

  • Home
  • Advertising
  • Collection
    • Exhibition (archive)
    • Exhibition (on view)
    • The Dawes Family
    • Dawes Brewery and NBL
      • A “Good Company”
      • Employee Communications: NBL Review
      • Corporate Management
      • Administration and Accounting
      • Correspondence and Stationery
    • Product Packaging
    • National Distribution
    • International Distribution
    • Utilitarian Items
    • Signage
    • Promoting the Emblem
    • Print Ads
    • The D’j’ever? Series
    • External Resources
  • History
  • What’s New
  • Discovery
  • Education

Advertising and Black Horse beer in the 20th centuryink you have to sell

To get a drink you have to sell!

Languages

  • English
  • Français

Main menu

  • Home
    • Song “Pour boire il faut vendre”
    • Search
  • Advertising
    • Beer: The Product
      • From Kegs to Bottles
    • Logo and Emblem
      • Horse Power
    • Target Markets
      • Employees: Brand Ambassadors
    • Print Ads
      • D’j’ever?: Comic Strips and Advertising
    • Small- and Large-scale Signage
    • The Black Horse Sign Lights the Sky
    • The Emblem on Parade
      • Popularity of the Black Percherons
    • Specialty Advertising: Promotional Items
    • The Brand and Brand Image
    • Creative Teams and Agencies
      • Black Horse Illustrators
      • Black Horse Cartoonists
      • Associated Painters
      • Black Horse Sculptors
      • Advertising Agencies
    • New Media: Radio
    • New Media: Moving Images
      • Directors and Studios
    • External Resources
  • Collection
    • Exhibition (archive)
    • Exhibition (on view)
    • The Dawes Family
      • Correspondence and Legal Documents
    • Dawes Brewery and NBL
      • A “Good Company”
      • Employee Communications: NBL Review
      • Corporate Management
      • Administration and Accounting
      • Correspondence and Stationery
    • Product Packaging
    • National Distribution
    • International Distribution
    • Utilitarian Items
    • Signage
    • Promoting the Emblem
    • Print Ads
    • The D’j’ever? Series
    • External Resources
  • History
    • Beer: Brewing
    • Industrialization
    • The World Wars
    • Economic Context
    • Market and Distribution
    • Tavern Owners Association
    • Drinking and the Law
    • Sociocultural Context
    • External Resources
  • What’s New
  • Discovery
  • Education
  • Home
    • Song “Pour boire il faut vendre”
    • Search
  • Advertising
    • Beer: The Product
      • From Kegs to Bottles
    • Logo and Emblem
      • Horse Power
    • Target Markets
      • Employees: Brand Ambassadors
    • Print Ads
      • D’j’ever?: Comic Strips and Advertising
    • Small- and Large-scale Signage
    • The Black Horse Sign Lights the Sky
    • The Emblem on Parade
      • Popularity of the Black Percherons
    • Specialty Advertising: Promotional Items
    • The Brand and Brand Image
    • Creative Teams and Agencies
      • Black Horse Illustrators
      • Black Horse Cartoonists
      • Associated Painters
      • Black Horse Sculptors
      • Advertising Agencies
    • New Media: Radio
    • New Media: Moving Images
      • Directors and Studios
    • External Resources
  • Collection
    • Exhibition (archive)
    • Exhibition (on view)
    • The Dawes Family
      • Correspondence and Legal Documents
    • Dawes Brewery and NBL
      • A “Good Company”
      • Employee Communications: NBL Review
      • Corporate Management
      • Administration and Accounting
      • Correspondence and Stationery
    • Product Packaging
    • National Distribution
    • International Distribution
    • Utilitarian Items
    • Signage
    • Promoting the Emblem
    • Print Ads
    • The D’j’ever? Series
    • External Resources
  • History
    • Beer: Brewing
    • Industrialization
    • The World Wars
    • Economic Context
    • Market and Distribution
    • Tavern Owners Association
    • Drinking and the Law
    • Sociocultural Context
    • External Resources
  • What’s New
  • Discovery
  • Education
Icon linking to more deatiled view of item.
Envelope
23 December 1897

Addressed to Messrs S. & J. Carrière

With Dawes & Co. logo

Icon linking to more deatiled view of item.
Letterhead
between 1909 and 1952
Icon linking to more deatiled view of item.
Christmas card
between 1925 and 1952

Illustration: a landscape, Homeward bound

Icon linking to more deatiled view of item.
Envelope
19 May 1927

Addressed to Messrs S. & J. Carrier

With Dawes & Co. logo

Icon linking to more deatiled view of item.
Typewritten letter
24 February 1928

Addressed to Wilfrid Benault

Signed by Kenneth T. Dawes, Manager

Icon linking to more deatiled view of item.
Letterhead
between 1928 and 1937
Icon linking to more deatiled view of item.
Letterhead
between 1928 and 1952
Icon linking to more deatiled view of item.
Letterhead
between 1930 and 1952
Icon linking to more deatiled view of item.
Typewritten letter
1934

Signed by Norman J. Dawes, President and Managing Director, National Breweries Limited

Icon linking to more deatiled view of item.
Typewritten letter
10 August 1937

Addressed to Jahm & Nagel & Co.

Signed by H. G. Schuck

Icon linking to more deatiled view of item.
Envelope
21 December 1939

Addressed to Mr. Otto Zepf, Jr.

With Dawes Black Horse Brewery logo

Icon linking to more deatiled view of item.
Stamp
about 1940

Illustration: a black horse in a landscape

Icon linking to more deatiled view of item.
Typewritten letter
6 June 1951

Addressed to the employees of National Breweries Limited

Signed by Norman J. Dawes, President and Managing Director

Icon linking to more deatiled view of item.
Typewritten letter
6 June 1951

Addressed to the shareholders of National Breweries Limited

Signed by Norman J. Dawes, President and Managing Director

Icon linking to more deatiled view of item.
Notice
6 June 1951

Addressed to the shareholders of National Breweries Limited

Signed by Norman J. Dawes, President and Managing Director

Icon linking to more deatiled view of item.
Notice
6 June 1951

Addressed to the shareholders of National Breweries Limited

Signed by Norman J. Dawes, President and General Manager

Icon linking to more deatiled view of item.
Typewritten letter
22 June 1951

Addressed to the shareholders of National Breweries Limited

Signed by Norman J. Dawes, Chairman of the Board

Icon linking to more deatiled view of item.
Typewritten letter
22 June 1951

Addressed to the employees of National Breweries Limited

Signed by Norman J. Dawes, Chairman of the Board

Icon linking to more deatiled view of item.
Typewritten letter
3 July 1951

Addressed to the shareholders of National Breweries Limited

Signed by George S. Currie, President

Icon linking to more deatiled view of item.
Typewritten letter
5 July 1951

Addressed to the employees of National Breweries Limited

Signed by George S. Currie, President and Managing Director

Icon linking to more deatiled view of item.
Letter
19 March 1952

Addressed to the employees of National Breweries Limited

Signed by Armand Desrochers, Vice-President and General Manager

Icon linking to more deatiled view of item.
Report (copy)
12 May 1952

Typewritten

Home

Home » Dawes Black Horse Collection » Dawes Brewery and NBL

Correspondence and Stationery

To Learn More

  • A “Good Company”
  • Employee Communications: NBL Review
  • Corporate Management
  • Administration and Accounting
Musée de Lachine
FacebookTwitter

Navigation Menu

  • Contact Us
  • Credits
  • Copyright
  • Site Map
City of Montreal
© All rights reserved, Ville de Montréal