Several different illustrators helped make the Black Horse ads lively. Their biographical notes appear below, in descending order of importance in the Musée’s Dawes Black Horse collection.
Arthur Henry Hider (1870, London, England – 1952, Claremont, Ontario)
Arthur H. Hider’s family immigrated to Canada when he was two years old. He began working as an apprentice in a print shop in 1885. In 1889, he worked for Grant Litho. Co., in Toronto. The following year he moved to Barclay Clark and Co., and then in 1893 to C. E. Preston and Co. Between 1894 and 1908 he was a lithographer, and from 1908 to 1910 a graphic designer at Toronto Litho. Co. During this time, he produced military subject illustrations, including a series done in 1906 with John David Kelly and printed by Globe Printing Co. From 1910 to 1919, he worked for Stone Limited, where he illustrated posters during World War I.
Hider is known for his Boer War scenes, horse paintings, numerous animal illustrations, Canadian history scenes and ads for Imperial Tobacco, Seagram and Allan Line, among others. In 1923, after a stint in freelance graphic design, he joined Rolph-Clark-Stone Ltd., where he worked until his death in 1952.
The illustrations that Hider did for Dawes Black Horse Brewery picture black Percherons. The brewery’s star horses – Captivator, Leo Magnus II, Delbert and Rookwood Granite – are shown most often in profile or parading. Other posters depict black horses in action, in colourful scenes that demonstrate their capacity for work. Several of Hider’s illustrations were reproduced, untouched or reframed, on calendars and in print ads.
E. Henderson (date and place of birth and death unknown)
E. Henderson worked at Howell Litho., in Hamilton, Ontario, and produced a series of posters for the Canada Food Board in the 1920s and 1930s. He created numerous illustrations for Imperial Tobacco, in Montréal, including a famous pair of characters for Old Chum tobacco. His signature appears at the bottom of the illustrations photographed by the S. J. Hayward Studio, but the colour tavern poster, clearly also by him, is unsigned.
Tom (Thomas) Hall (1885, Ackworth, England – 1972, Pointe-Claire, Quebec)
Tom Hall studied at the Art Students League of New York. He moved to Canada in 1907 and settled in Montréal, where he had a studio on Victoria Avenue from 1934 to 1954. He was an active member of the Guild of Canadian Commercial Artists, and served as vice-president in 1936. He is best known for his wildlife paintings, including a number of posters done for Canadian Industries Limited and Canadian Pacific. His 1938 grizzly bear poster for Canadian Pacific won the Transit Advertisers award for best travel poster. In 1965, he was commissioned to paint a portrait of Winston Churchill to illustrate a commemorative brochure.
For Dawes Black Horse Brewery, he created the illustration “Black Horse Tavern” that appears on the 1936 calendar and was later reprinted. He also made a poster featuring the Percherons in their stables.
Frederick Sands Brunner (1886, Boyertown, Pennsylvania - 1954, Philadelphia, Pennsylvania)
American illustrator Frederick Brunner began drawing at a very early age. He graduated from the Pennsylvania Museum and School of Industrial Art in 1909, and also studied at the Academy of Fine Arts and the Graphic Sketch Club. He worked as an illustrator for Ladies Home Journal for 13 years, and then freelanced for various magazines. He created ads for Coca Cola, Kellogg’s and Camel cigarettes, and during World War II did two posters for the Red Cross. He also painted numerous portraits. His wartime Illustrations appear on a few calendars in the Dawes Black Horse collection.
E. L. Fellowes (biographical information not available)
Jas. E. Schell (biographical information not available)